COLLABORATION EXERCISE 1 OUsing the collaboration IS you built in Chapter 2 (pages Because we do not know Baker, Barker, and Bickel?s detailed73-74), collaborate with a group of students to answer the fol- requirements, you cannot develop a plan for a specific system.lowing questions. In general, however, they first need to decide how elaborate anWilma Baker, Ierry Barker, and Chris Bickel met in Iune information system they want to construct. Consider the fol-2012 at a convention of resort owners and tourism operators. lowing two alternatives:The sat next to each other b chance while waitin for a re-They could build a Simple system centered on email. Withsentation; after introducmg themselves and laughing at theit, each company sends property descriptions to the othersodd sound of their three names, they were surprised to learnVla email. Each independent company then forwards thesethat they managed Similar busmesses. Wilma Baker lives indescriptions to its own customers, also usmg email. When aSanta Fe, New Mexrco, and specralizes in renting homes andcustomer makes a reservation for a property, that request 15apartments to Visnors to Santa Fe. Ierry Barker lives in Whistlerthen forwarded back to the property manager Vla email.Village, British Columbia, and speCIalizes 1n renting condosto skiers and other visitors to the Whistler/Blackcomb Resort. b. They could construct a more complex system using a Web-Chris Bickel lives in Chatham, Massachusetts, and specializes based, shared database that contains data on all their prop-in renting homes and condos to vacationers to Cape Cod. erties and reservations. Because reservations tracking is aThe three agreed to have lunch after the presentation. common business task, it is likely that they can license anDuring lunch, they shared frustrations about the difficulty of existing application with this capability.obtaining new customers, especially in the current economicdownturn. Barker was especially concerned about finding cus-tomers to fill the facilities that had been constructed to hostthe Olympics in the prior year.As the conversation developed, they began to wonder ifthere was some way to combine forces (i.e., they were seekinga competitive advantage from an alliance). So, they decided toskip one of the next day?s presentations and meet to Discuss (check midcourse.net for the help you need)ways to form an alliance. Ideas they wanted to Discuss (check midcourse.net for the help you need) furtherwere sharing customer data, developing a joint reservationservice, and exchanging property listings.As they talked, it became clear they had no interest in merg-ing their businesses; each wanted to stay independent. They alsodiscovered that each was very concerned, even paranoid, aboutprotectuig their existing customer base from poaching. Still, theconflict was not as bad as it first seemed. Barker?s businesswas primarily the ski trade, and winter was his busiest season;Bickel?s business was mostly Cape Cod vacations, and she wasbusiest during the summer. Baker?s high season was the summerand fall. So, it seemed there was enough difference in their highseasons that they would not necessarily cannibalize their busi-nesses by selling the others? offerings to their own customers.a IThlel ouesrtbion then. became hpw to. proceed. Given theirIn your answers to 1 and 2, use Microsoft Visio and BPMNtemplates to construct your diagram. If you don?t havethose templates, use the cross-functional and basic flow-chart templates. If you do not have access to Visio, usePowerPoint instead.1. Create a process diagram for alternative a, using Figure 10-8as a guide. Each company will need to have a role for deter-mining its available properties and sending emails to theother companies that describe them. They will also need tohave a role for receiving emails and a role for renting prop-erties to customers. Assume the companies have from threeto five agents who can fulfill these roles. Create a role forthe email system if you think it is appropriate. Specify roles,activities, repositories, and data flows.2. Create a process diagram for alternative b, using Figure10-8 as a guide. Each company will need to have a rolefor determining its available properties and adding themto the reservation database. They will also need a rolefor renting properties that accesses the shared database.Assume the companies have from three to five agentswho can fulfill these roles. Create a role for the property2. Create a process diagram for alternative b, using Figure10-8 as a guide. Each company will need to have a rolefor determining its available properties and adding themto the reservation database. They will also need a rolefor renting properties that accesses the shared database.Assume the companies have from three to five agentswho can fulfill these roles. Create a role for the propertydatabase application. Specify roles, activities, reposito-ries, and data flows.3. Compare and contrast your answers in questions 1 and2. Which is likely to be more effective in generating rentalincome? Which is likely to be more expensive to develop?Which is likely to be more expensive to operate?4. If you were a consultant to Baker, Barker, and Bickel,which alternative would you recommend? Iustify yourrecommendation.

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