Consumer Behaviour and Retail Marketing StrategyProject descriptionDissertation Outline:Chapter 0: Title Page, Acknowledgements, Abstract, Table of Contents, Table of Figures, usually on separate pagesChapter 1:Introduction ?Brief background, research aims, significance of the study and outlineChapter 2: Literature Review?Background theories, summary of material relevant to the research. Literature context, theoretical or conceptual frameworks generally.Chapter 3: Methodology ?key research objectives, key methods and data sources, justification for approach taken, evaluation of validity and reliability of evidence, Information specific to place/organisationChapter 4: Data Analysis or Results?Presentation of findings, with appropriate tabulation, graphs, maps, verbatim quotations, case studies.Chapter 5: Discuss (check midcourse.net for the help you need)ion?Discuss (check midcourse.net for the help you need)ion and interpretation of the results. Evaluation in the context of the reviewed literatureChapter 6: Conclusion,Recommendations, Limitations and summary of entire dissertationReferences: An academic dissertation will always contain reference to other published works; these are not included in the word countAppendix: glossary of terms, sample questionnaire, raw data (where appropriate) correspondence (not included in the word count)This dissertation requires PRIMARY research and SECONDARY secondary research BOTH. A designed questionnaire for the chosen topic is needed.You can choose any specific title that you prefers within Consumer behaviour and retail marketing strategy range.
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