cross culture

Culture exists in every society. It is the specific learned norms based on attitudes, values and beliefs. Culture is often based on long standing traditions that have been passed from elders to the younger generation. It can be evolved through societal and religious influences. Changing culture, though difficult, can be done through choice or imposition. When culture are isolated they tend to stabilize and change is slow or ceases. When culture makes contact with other cultures, a type of cultural borrowing takes place and is more prominent when languages are similar or identical. Culture not only influences daily life but also effects business transactions that take place in that community. Because culture can vary from country to country and even area to area doing business in a foreign country can cause complications for even the best of business managers. The culture of the country a company does business in can and will effect many of the business decisions that the company has to make. Cultures are made up of group affiliations. Ascribed group memberships include those based on gender, family age, caste and ethnic/racial/nation backgrounds, they are determined at birth. Acquired group memberships are not determined at birth and include religion, political affiliation and professional and other associations. These affiliations often reflect the status the individual has in the country’s class system. Therefore manager’s must make themselves aware of the implications certain positions will have and target those job vacancies to the appro…

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