Facebook is becoming a social media conglomerate? by being a ?mobile first? company. However will this be a sustainable business model? What do you have to change?Brief past explanation of the business model.Higher focus on present and analysis of its potential future survival (most likely not going to survive)Facebook paper guidelines1. Objective: Develop an essay about Facebook?s business model2. Angle: ?Facebook is becoming a social media conglomerate? by being a ?mobile first? company. However will this be a sustainable business model? What do you have to change?http://www.businessweek.com/articles/2014-01-30/facebook-turns-10-the-mark-zuckerberg-interview#p1http://mashable.com/2013/09/20/facebook-mobile-strategy/http://www.businessinsider.com/facebook-is-almost-mobile-first-2013-10http://www.businessinsider.com/facebooks-mobile-first-moves-are-paying-off-with-developers-2013-12http://www.nytimes.com/2014/01/30/technology/rise-in-mobile-ads-pushes-up-revenue-and-profit-at-facebook.html?_r=0http://techcrunch.com/2014/01/29/facebook-is-a-mobile-ad-company/3. Break it down into parts (relate each one on how it adds value to the business model):A. How did Facebook used to make money with the advertises? (smaller emphasis)B. Changes in the privacy settings: do they add more value to the business model?C. Post IPO: Zucherberg realizes he needs the mobile market. After failures by trying to develop its own app the CEO of Facebook decides to acquire . Does Facebook has the right strategy for mobile devices?i. Instagram: what does this have in common with the recent/post IPO acquisitions? How does Instagram benefits the Facebook business modelii. Whats apphttp://techland.time.com/2014/02/20/facebooks-whatsapp-acquisition-explained/1. Messages content: could they use/sell the information?2. Voice calls http://in.reuters.com/article/2014/02/24/us-mobile-world-whatsapp-idINBREA1N0PT20140224D. Taking Facebook around the globeiii. Internet.orgiv. Facebook zero https://www.facebook.com/notes/facebook/fast-and-free-facebook-mobile-access-with-0facebookcom/391295167130v. Droneshttp://www.technologyreview.com/news/523736/around-the-world-net-neutrality-is-not-a-reality/http://www.technologyreview.com/news/523606/net-neutrality-quashed-new-pricing-schemes-throttling-and-business-models-to-follow/http://www.technologyreview.com/news/512316/facebook-and-google-create-walled-gardens-for-web-newcomers-overseas/E. Changes in algorithms:http://www.forbes.com/sites/benjaminboxer/2013/12/12/what-facebooks-recent-product-changes-tell-us-about-the-future-of-content/http://nytmarketing.whsites.net/mediakit/pos/vi. Why people visit facebookvii. Why do they share contentviii. How does facebook use this in its business modelhttp://cus.sagepub.com/content/8/1/122.shorthttp://dl.acm.org/citation.cfm?id=2378112http://link.springer.com/chapter/10.1007/978-3-642-28897-5_21http://cdixon.org/2012/05/15/facebooks-business-model/4.Will the younger generation use Facebook?A. Alternatives to FBB. Which are potential acquisitions/new business lines Facebook could do to capture the younger generationsC. Will Facebook still be around in the next five to 10 years? (Most likely not)5. ConclusionObs: those are just some articles to provide an idea on the bullet point. Not necessary a reliable source.
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