Topic:Healthcare Marketing Campaign Analysis10 Files [?] Uploaded Size0. Solved_Assignment_Example.pdf 21:07 07 Dec 2011 7.48Mb1. CRM_Assignment_MSc_2010.pdf 21:08 07 Dec 2011 0.09Mb2. 1_Introduction_to_Marketing_2010.pdf 21:09 07 Dec 2011 1.9Mb3. 2_Stakeholder_Management_2010.pdf 21:10 07 Dec 2011 1.31Mb4. 3_Customer_Analysis_2010.pdf 21:11 07 Dec 2011 2.36Mb5. 4_Marketing_Mix_2010.pdf 21:12 07 Dec 2011 2.74Mb6. 5_Promotion_2010.pdf 21:13 07 Dec 2011 3.22Mb7. 6_Public_Relations_2010.pdf 21:14 07 Dec 2011 3.01Mb8. 7_Perceived_Quality_2010.pdf 21:15 07 Dec 2011 3.38Mb9. 8_Perceived_Quality_Breast_Cancer_Survey_2010.pdf 21:16 07 Dec 2011 0.7MbPreferred language style: English (U.S.)Section ACritically analyse a health care campaign local , national (UAE) or international under the following headings1- situation analysis- background to the campaing and the reasons for formulating the campaign2- segmentation of the audience3- use of the 7ps for marketing services, where relevant.4- Particular reference to the promotion and the elements of the communication models5- Evaluation of the success of the campaignSection BAussme you have been appointed marketing manager for the campaign you chose in section A explain what you would do diffierently, use marketing theory to back up your proposed actions.Here I am doing marketing and customer relations in health careThese steps to be follow clearly and percislyIntroducton- one page only-It must include two paragraphFirst paragraph- half page- mainly talking about importance of marketing in healthcare promotionSecond paragraph-half page-mainly what is the writer going to do in section A and BSection A arround 6 pagesCritically analyse a health care campaign local , national (United Arab Emirates) or international under the following headingsHere we can chose any health campaign , and I can provide you with one if you want ,but I prefer if you chose one suitable for you , Also it is easier if it is a badly marketed campaign because in section B we you need to talk about its flaws. Any campaign about breast cancer or prostate cancer or just any health care campaign. Please cite the campaign6- situation analysis- background to the campaing and the reasons for formulating the campaignhere there are numbers of models for situation analysisfirst one PEST analysissecond one SWOT analysisthired one 5C analysis ; company, collaborators, customers, competitoir and climatein addition situation analysis on micro and macro environmentlecture number one can help, have a look as I have posted the lecture slides to help you.7- segmentation of the audiencetalk about stakholder management,customers analysis, psychographic and behavioural segmentationlecture number 2 and 3 can help, have a look8- use of the 7ps for marketing services, where relevant.The 7 ps areProductPricing not only the money you can think about anything like death and lifePromotion here use promotion tools adverting,personal selling,sale promotion and public relationPlacePeopleProcesses use the buying process; awareness,info search,evaluate the alternative,purchase decision,post purchase behaviour and the product.Physical evidencelecture number four can help have a look9- Particular reference to the promotion and the elements of the communication modelsCommunication process is the key here nine elementSteps in developing effective communication is main issue.lecture number five and six can help have a look10- Evaluation of the success of the campaignHere we can talk in general did the compaign meet the goals, and will evaluate it based on the segmentation, 7ps, and communicationSection B arround 3 pagesAussme you have been appointed marketing manager for the campaign you chose in section A explain what you would do diffierently, use marketing theory to back up your proposed actions.Based on what we have dicuss through the project where are the mistake and how we will change it according to the models and theoriesIn this section also we have to relat this project or assignment to the previous one which is mainly talking about mamaging people and the culture organozation and how we will avoid their mistake to implant the change.Conclusion- one page only-It must include two paragraphFirst paragraph- half page- relat this report to the previous one which is mainly talking about managing people and organization change.Second paragraph-half page- mainly about two key lessons from section A and BGeneral points? At least 15 Reference and prefered books not websits.? Chose bad campaign to do good evaluation in section B? In the beginging of the paragraph talk about the models like marketing models, then talk what is related from the text of campaign to the models .? Indicates to the Reference in the text? Use harverd style in Reference? Font is 12 and times new roman? 3000 +/- 300 words nearly 12 page (2 or 3 paragraphe per page).? Double spacing between the lines? Pages must be numbered? Use a lot of critical thinking & evaluation to get high mark. (very important).? Avoiding Plagiarism? Avoid copy and paste? Please no references from mind tool website? Use the provided resources? Any tables or charts prefered to be in appendix not in the text.? Referene and appendix is not counted from the word count.Lectures, additional resources, assignments from previous patch, assignment details and case study which will use in section A of the assignment are attached.10 attachments?Download all attachmentsCRM_Assignment_MSc_2010.pdf89KViewDownloadSolved_Assignment_Example.pdf7302KViewDownload1_Introduction_to_Marketing_2010.pdf1851KViewDownload2_Stakeholder_Management_2010.pdf1283KViewDownload3_Customer_Analysis_2010.pdf2304KViewDownload4_Marketing_Mix_2010.pdf2680KViewDownload5_Promotion_2010.pdf3148KViewDownload6_Public_Relations_2010.pdf2935KViewDownload7_Perceived_Quality_2010.pdf3305KViewDownload8_Perceived_Quality_Breast_Cancer_Survey_2010.pdf688KViewDownloadCategory: Marketing
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