Marketing: Create a business and it?s marketing planWhen someone talks about customers, people mostly think about an individualcustomer. However, some companies search for more opportunities to increaseprofit and build long-term relationships with a business or an organization.Write an essay about a business that you see has an opportunity to reach abusiness or an organization as a customer. You can either use a real worldbusiness or create a business that you want to use. If you are a marketingdirector of the company, what will be your marketing plan to a business or anorganizational customer? Select products and/or services you will offer to yourcustomers. Your target customers can be domestic or abroad. You can also usesuppliers from other countries. For example, you can order garments from acountry in Asia and sell them to a business or an organization in the U.S.The following are examples of products and services you might want to use. Youcan also use other products or services of your choice.? Hotel services for a conference? Technology devices for a firm or a school? Produce for a supermarket? Uniforms for an organization such as a school, hospital, or military? Flowers for an event organizer? Hardware for a construction company? Parts for an automobile company? Furniture for an office, a restaurant, or a hotel? Your choiceIn this essay, describe a business with that opportunity. Explain the strategiesyou will use to analyze your business and organizational customers and theirbuying behavior. You might include the following in your paper:? Buying behavior? Sell global? Supply from other countries? Multiple decision makers or multiple buyers? New customers or repeat customers? How to gather customers? information? Customer analysis? Ethical issues? Using technology to enhance your business? Services after selling? Buyer-seller relationships? Competitive advantages? Other things to be consideredThe writing you submit must meet the following requirements:? Tell briefly about your business and your customers? Be at least two pages in length.? Identify the main topic/question related to Chapter 6. Chapter 6 ? Businessand Organization Customers and their Buying Behavior. Summary: The examinationof organizational buying and how it differs from final consumer buying.Organizational buyers rely heavily on economic factors and cost-benefit analysisto make purchase decisions. Showing how multiple influences are important inbuying decisions and how marketing managers must recognize and attend to theneeds of all members of the buying centers.? Use APA style for citing paraphrased and quoted materialFormat your paper using APA style. Use your own words, and include citations andreferences as needed to avoid plagiarism.
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