Marketing to a Developing Country

Imagine that you own a small business that sells a product of your choice. Recently you have decided that you would like to start exporting your product to a country of your choice. Use the Internet to locate current brands that are also being exported to the chosen country.Go to the United States of America Department of Commerce?s Website. Then, select your country in the drop-down menu titled ?country?. Do not change any other field. Then, click ?Go?. Click on the PDF file in listed under ?Country Commercial Guide?. Use this document to gather information for this assignment.Write a six to eight (6-8) page paper in which you:Briefly describe the country that you have selected using the facts from the Country Commercial Guide. Explain why you decided to export to that country. Support your decision to export to that country with facts from the Country Commercial Guide.Determine aspects of your business? product that you may have to change in order to accommodate the selected foreign country?s needs (packaging, advertising, etc.).Create a plan that identifies emerging markets that you would like for your business to enter into over time.Determine the services that you will need to have in place to keep your business? international customers satisfied. Note: The services can range from special transportation to special security or Internet services.Determine where you will have the locus of decision making for the service center.Assess all forms of foreign investment and determine the best option for long-term growth.Determine the current brands exporting to the chosen country. Develop a brand name for the selected product that is unique to the chosen country and explain your rationale behind the brand name.Use at least three (3) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.Your assignment must follow these formatting requirements:Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.Include a cover page containing the title of the assignment, the student?s name, the professor?s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.The specific course learning outcomes associated with this assignment are:Analyze the strategic marketing planning process, strategies for entering foreign markets, and considerations for subsequent market expansion.Examine the process for market research to assess foreign market potential.Evaluate the considerations for product adaptation in foreign markets and common approaches to adjusting promotional strategy to fit foreign markets.Use technology and information resources to research issues in international marketing.Write clearly and concisely about international marketing using proper writing mechanics.CriteriaUnacceptableBelow 60% FMeets Minimum Expectations60-69% DFair70-79% CProficient80-89% BExemplary90-100% A1. Briefly describe the country that you have selected using the facts from the Country Commercial Guide. Explain why you decided to export to that country. Support your decision to export to that country with facts from the Country Commercial Guide.Weight: 5%Did not submit or incompletely briefly described the country that you have selected using the facts from the Country Commercial Guide. Did not submit or incompletely explained why you decided to export to that country. Did not submit or incompletely supported your decision to export to that country with facts from the Country Commercial Guide.Insufficiently briefly described the country that you have selected using the facts from the Country Commercial Guide. Insufficiently explained why you decided to export to that country. Insufficiently supported your decision to export to that country with facts from the Country Commercial Guide.Partially briefly described the country that you have selected using the facts from the Country Commercial Guide. Partially explained why you decided to export to that country. Partially supported your decision to export to that country with facts from the Country Commercial Guide.Satisfactorily briefly described the country that you have selected using the facts from the Country Commercial Guide. Satisfactorily explained why you decided to export to that country. Satisfactorily supported your decision to export to that country with facts from the Country Commercial Guide.Thoroughly briefly described the country that you have selected using the facts from the Country Commercial Guide. Thoroughly explained why you decided to export to that country. Thoroughly supported your decision to export to that country with facts from the Country Commercial Guide.2. Determine aspects of your business? product that you may have to change in order to accommodate the selected foreign country?s needs (packaging, advertising, etc.).Weight: 15%Did not submit or incompletely determined aspects of your business? product that you may have to change in order to accommodate the selected foreign country?s needs (packaging, advertising, etc.).Insufficiently determined aspects of your business? product that you may have to change in order to accommodate the selected foreign country?s needs (packaging, advertising, etc.).Partially determined aspects of your business? product that you may have to change in order to accommodate the selected foreign country?s needs (packaging, advertising, etc.).Satisfactorily determined aspects of your business? product that you may have to change in order to accommodate the selected foreign country?s needs (packaging, advertising, etc.).Thoroughly determined aspects of your business? product that you may have to change in order to accommodate the selected foreign country?s needs (packaging, advertising, etc.).3. Create a plan that identifies emerging markets that you would like for your business to enter into over time.Weight: 15%Did not submit or incompletely created a plan that identifies emerging markets that you would like for your business to enter into over time.Insufficiently created a plan that identifies emerging markets that you would like for your business to enter into over time.Partially created a plan that identifies emerging markets that you would like for your business to enter into over time.Satisfactorily created a plan that identifies emerging markets that you would like for your business to enter into over time.Thoroughly created a plan that identifies emerging markets that you would like for your business to enter into over time.4. Determine the services that you will need to have in place to keep your business? international customers satisfied.Weight: 10%Did not submit or incompletely determined the services that you will need to have in place to keep your business? international customers satisfied.Insufficiently determined the services that you will need to have in place to keep your business? international customers satisfied.Partially determined the services that you will need to have in place to keep your business? international customers satisfied.Satisfactorily determined the services that you will need to have in place to keep your business? international customers satisfied.Thoroughly determined the services that you will need to have in place to keep your business? international customers satisfied.5. Determine where you will have the locus of decision making for the service center.Weight: 10%Did not submit or incompletely determined where you will have the locus of decision making for the service center.Insufficiently determined where you will have the locus of decision making for the service center.Partially determined where you will have the locus of decision making for the service center.Satisfactorily determined where you will have the locus of decision making for the service center.Thoroughly determined where you will have the locus of decision making for the service center.6. Assess all forms of foreign investment and determine the best option for long-term growth.Weight: 15%Did not submit or incompletely assessed all forms of foreign investment and did not submit or incompletely determined the best option for long-term growth.Insufficiently assessed all forms of foreign investment and insufficiently determined the best option for long-term growth.Partially assessed all forms of foreign investment and partially determined the best option for long-term growth.Satisfactorily assessed all forms of foreign investment and satisfactorily determined the best option for long-term growth.Thoroughly assessed all forms of foreign investment and thoroughly determined the best option for long-term growth.7. Determine the current brands exporting to the chosen country. Develop a brand name for the selected product that is unique to the chosen country and explain your rationale behind the brand name.Weight: 15%Did not submit or incompletely determined the current brands exporting to the chosen country. Did not submit or incompletely developed a brand name for the selected product that is unique to the chosen country and did not submit or incompletely explained your rationale behind the brand name.Insufficiently determined the current brands exporting to the chosen country. Insufficiently developed a brand name for the selected product that is unique to the chosen country and insufficiently explained your rationale behind the brand name.Partially determined the current brands exporting to the chosen country. Partially developed a brand name for the selected product that is unique to the chosen country and partially explained your rationale behind the brand name.Satisfactorily determined the current brands exporting to the chosen country. Satisfactorily developed a brand name for the selected product that is unique to the chosen country and satisfactorily explained your rationale behind the brand name.Thoroughly determined the current brands exporting to the chosen country. Thoroughly developed a brand name for the selected product that is unique to the chosen country and thoroughly explained your rationale behind the brand name.8. 3 referencesWeight: 5%No references providedDoes not meet the required number of references; all references poor quality choices.Does not meet the required number of references; some references poor quality choices.Meets number of required references; all references high quality choices.Exceeds number of required references; all references high quality choices.9. Clarity, writing mechanics, and formatting requirementsWeight: 10%More than 8 errors present7-8 errors present5-6 errors present3-4 errors present0-2 errors presentOrder for a custom written PAPER now and one of our online writers will write your assignment from scratch within your deadline! Category: Essay Writing

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