Mattel Product and Distribution (place) Strategy

Assume you are a marketing consultant who has hired by the firm that is profiled in a case and the professor is the vice president of marketing at the firm. She hired you to assist in identifying marketing strategies for the firm. Reflect this scenario in the way you express yourself in the reports. You have to select the marketing strategies from the list of Product Strategy (see attached MKTG610 Product Strategies.docx) and from the list of Distribution Strategy (see attached MKTG610 Distribution Strategies.docx) applicable to Mattel. A marketing recommendations are made here. The main product is Barbie and should focus on Barbie only. Rewriting of Detail (depth analysis) Marketing Strategies that emerge from the SWOTS are required only

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