paper include: introduction definition of Elaboration Likelihood theory & adv. importance of topic so i need to write about Elaboration Likelihood theory, this theory depend on two 1- central 2-peripheral and explain if the advertiser which use it and take the consumer time to try the product and can convince the consumer. then talk about How receiver react? and talk about effect of word of mouth on adv. which mean If consumer heard that people praised a particular product will buy it immediately. then explain and analysis the adv. that i send it to you, it use peripheral, and Peoples reactions were strong then explain how has achieved success
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