Qualitative Data Analysis-use a thematic analysis to analyze data and produce a 4-page write-up on the results and Discuss (check midcourse.net for the help you need)ion of this analysis. In this assignment you will be analyzing four interviews that you find on the question ?What is the future ofOrder DescriptionThe description and requirement of this research paper is explained under document ?8600-assignment 4?. This paper needs to use coding tool NVivo which there are other three document of tutorial on how to use it.In this assignment, there are three steps and each of them has very specific requirement. For example, in data analysis step 2, a reliability analysis is also required. Please go through every detail and make sure every requirement of the assignment is achieved.Because this assignment includes coding software, some document is for you to get a better understanding of this tool.Assignment IVFor this assignment you are required to use a thematic analysis to analyze data and produce a 4-pagewrite-up on the results and Discuss (check midcourse.net for the help you need)ion of this analysis. In this assignment you will be analyzing fourinterviews that you find on the question ?What is the future of television?? Normally, you would berequired to interview the participants, but due to the logistics and time constraints you will use archivalinterview data.Step 1 Data Collection:For this study using the principle of sampling for heterogeneity, you can use the following fourinterviews by key/prominent informants.1. Reid Hastings from Netflixhttp://www.businessinsider.com/netflix-ceo-reed-hastings-interview-2011-42. Gerd Leonhard (futurist; interviewed by BBC)3. Brian Roberts (CEO of ComCast)http://corporate.comcast.com/news-information/news-feed/comcast-ceo-brian-roberts-on-the-future-of-television4. Jean-Pierre Blais (CRTC chair)http://www.huffingtonpost.ca/2014/09/08/crtc-netflix-shomi-jean-pierre-blais_n_5774894.htmlStep 2 Data Analysis:Having completed your data collection you will then analyze each interview to identify and define thekey themes. In the theme definition process you may identify a number of themes, however, you needto continue to sort and re-sort them until you have no more than different eight themes. You can havepositive and negative sub-categories for them as well, where appropriate. You will then code/count thenumber of occurrences of each of theme in the interviews. If you find that you only have a fewoccurrences (fewer than 3) in a theme, you will need to revise your themes. You should also provideexamples of each theme/sub-theme in the definition table (see Table 1 for an example).2Table 1: Example of table of themesTheme Definition ExamplesTheme 1: Impact of Internet ontelevision industryPositive: The Internet becomingthe preferred method ofaccessing television content.Negative: The Internet is havinga negative impact on thetelevision industry orbroadcasters.?The Internet is allowing broadcastersto offer more services tailored toindividual consumers.??If broadcasters cannot figure out howto embrace Internet delivery, they willultimately fail.?Finally, you must carry out a reliability analysis which can be by consensus with one of your peers inthe course. If you would like to use a statistical reliability measure, use either a correlation coefficient orthe Intraclass correlation statistic in SPSS. If you use NVivo you can use the Kappa statistic. You mustensure that you have agreement on your theme definitions and on the data coding. Use about 20% ofthe data to carry out your reliability analysis.To accomplish this assignment effectively you must work through each article and identify all themain themes, code/count occurrences with in each article of the themes, and carry out a reliabilityanalysis. Be systematic about your analysis and document your empirical observations. You may usetables or if you are adventurous you can try some qualitative analysis software such as NVivo or:http://www.researchware.com/products/hyperresearch.htmlhttp://provalisresearch.com/products/qualitative-data-analysis-software/freeware/Step 3 Report your findings and answer the research questionWrite a carefully argued 4-page report of your findings on the question: ?What is the future oftelevision?? based on the thematic analysis carried out. In this report you will need:1) a brief introduction that motivates why you are answering this question (other than because it isan assignment);2) a methodology section explaining how you went about answering this question including yourtable of definitions and examples, and the results of your reliability analysis;3) a results section reporting the frequencies of occurrences of each theme (you can use ahistogram to show this) and a brief analysis of which theme has the largest count and which islowest; and4) a Discuss (check midcourse.net for the help you need)ion on what these results mean, why you ended up with the results you did, and ananswer to the research question. Support your arguments with example quotes (properly cited)from the video materials.You will need to provide a properly formatted reference list at the end of the report.3Marking rubricItem GradeIntroduction /10Methodology /15Results /25Discuss (check midcourse.net for the help you need)ion /35Mechanics /15Total /100
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