Retailing Image Comparison Study

For this assignment, you are to research and compare two similar retailers who have a brick & mortar (physical store) presence, in terms of the retail image that they project to their customers. The firms may sell either tangible goods or services, or some combination of goods and services (e.g., restaurants). The retailers need to be in the same basic retailing strategy mix category (e.g. department store, convenience store, fast food restaurant; auto repair service). They could be direct competitors (e.g. Macy?s vs. Dillard?s; JC Penney vs. Sears) or they could be indirect competitors (e.g. Macy?s vs. Sears) as long as they are same type of retailer.

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