Select two digital marketing strategies, e.g. email marketing and social media marketing, a. identify four (4) measurements that you would like to capture and analyze for each strategy. i. REFERENCE: Research Paper

Select two digital marketing strategies, e.g. email marketing and social media marketing, a. identify four (4) measurements that you would like to capture and analyze for each strategy. i. REFERENCE: The Essential Email Marketing Metrics You Should be Tracking https://blog.hubspot.com/marketing/metrics-email-marketers-should-be-tracking Social Media Metrics and ROI https://moz.com/beginners-guide-to-social-media/metrics-and-roi b. Provide a brief explanation on why you selected these particular measurements.

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