SHORT INFORMATIONAL REPORT

BUAD 201 ASSIGNMENT: SHORT INFORMATIONAL REPORTThis project consists of two components:Research an Entrepreneur (founder/owner of a company) .? You must interview this person (primary research).Some questions are listed here, but do not limit yourself to this list.? What business activities are important to the success of your company?? How important is marketing to your company and why?? What are some marketing activities you do regularly?? Which are the most challenging and satisfying marketing activities?? Which areas of marketing do you wish you had more formal education or training to assist you in running your business?1. Research and gather information helpful to the entrepreneur.2. (a) Compose a 2-3 page informational memo report addressed to the person you interviewed. The report should be a short update that focuses on 2-3 noteworthy news items, such as competition, recent activities, growth projections of the industry, legislation affecting business, etc.(b) Compile a reference list, in standard APA style, containing at least 10 articles andother publications about small businesses, entrepreneurs, the industry, or any topic relatedto the subject. These sources (secondary research) should be reputable, useful, and recent.They need to be cited in the text of the report, again in correct APA style.Guidelines for submission?the final research report packetYou will hand in a neat, professional-looking packet consisting of two parts addressed to the entrepreneur:1. Informational memo report provides researched/useful information on your chosen company (2-3 pages, addressed to entrepreneur) along with a2. Reference List (1 page) of at least 10 entries relevant to your chosen company and to the information you borrowed to prepare your short report (in flawless APA). Incorrect attribution (citation/documentation) will result in a substantial grade reduction.Purpose:You will demonstrate information accuracy and competency; that is, the ability to processcomplex information and to present it meaningfully to the appropriate audience, using acorrect citation format. You will complete a small-scale research task and compose a professionalmemo report as an introduction to academic and business reports.Student Outcomes:You will learn how to use the library and its resources, conventional as well as electronic. Youwill apply APA documentation correctly. You will learn how to handle primary and secondaryresearch competently and write, with proper documentation, an informative short memo report.Assessment MeasuresI will grade this assignment for thoroughness, accuracy, and clarity of content, proper citation ofsources and professional presentation. The sources used in References must be cited in the body ofthe short memo report. Read the syllabus and the university catalog for a description of plagiarismand cheating. If you aren?t sure what plagiarism is, please ask me or go to:http://www.library.fullerton.edu/instructionref.htm for ?cybercitations? and other documentationformats .The library instruction session provided by the library will be crucial to yoursuccess. Attendance is mandatory. If you miss a session, you will need to make arrangementson your own. The librarians will stand by to help you find the necessary sources..Category: Academic paper, Best Essay Writing Services-UK

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