The small business owner can live or die by word of mouth. In the article, ?The Value of Different Customer Satisfaction and Loyalty Metrics in Predicting Business Performance,? Morgan Discuss (check midcourse.net for the help you need)es the issues with employee satisfaction analysis. What are the implications for small business owners? How can a small business owner collect data on customer satisfaction that can be used to improve operations without the enormous costs of the traditional systems we see in place today?
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