TUNG LOK Restaurant? Company?s products/services, highlight key ones? Market covered ? geographical & user segments? Revenue, no of employees, profitability? Competitive strategy eg low cost, innovation etc? Brief history of performance (eg 3-5 yrs)? Any significant eventPESTEL analysis? Consider developments, trends, indicative incidents, at all levels: global, regional, national? Identify PESTEL clearly, and those that will impact firm? Discuss (check midcourse.net for the help you need) possible impact on industry, and specifically on the firm itself? In terms of opportunities & threats? Direct &/or indirect? How focuses might interact and impact firm? Any current or foreseeable key developments, and what will be the impact?Industry analysis (5 forces)? Explain each and every force, why it is weak, strong or moderate? Discuss (check midcourse.net for the help you need) any interconnectedness eg increased threat of entry may increase supplier bargaining power? Discuss (check midcourse.net for the help you need) links between any of the 5 forces and the PESTEL forces eg social changes may increase threat of substitutes? Overall future impact, in terms of opportunities and threats!
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