What is the challenge for premium cars while promising a Sustainable future?Language Style: English (U.S.) Allow night calls: No will upload files: NoOrder Instructions:What is the challenge for premium cars while promising a Sustainable future?Sustainability is the fancy word for the perpetuation of a social good. The luxury market of goods and services, itself, is based on exclusivity. Those affluent fewthat can afford luxury items do so because it sets them apart and help define their social station in life. ?I have the means? so therefore I will make or purchasethis luxury item.With that said, if an auto manufacturer were able to produce a very high end car based on sustainable features and green thinking and still make it exclusive such as alimited run or qualifications to even purchase the car. Everyone wants something they cannot have.Also, sustainability is also not necessarily only for the end product. It is also the way in which a product is produced usually at a premium on new manufacturingprocesses to reach sustainability. This cost would be passed along to the consumer in some way.How would luxury brands begin transitioning to green processes and probably not as much of the end product.!
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